World of Warcraft : New Children's Book in the Works

Blizzard Entertainment has announced that a children's book based on World of Warcraft is in the works. Called "Snowfight", the book will be available for preorder in the near future and fans will be able to purchase a copy at this year's Blizzcon (and after, of course).

When you consider that the games in the Warcraft franchise come with a PEGI 12 rating it's worth thinking about why Blizzard is producing content for a far younger audience than can (or should) be playing its game. One potential explanation is the cynical "indoctrination of the young with a view to future audience acquisition". Although subscriber figures are still healthy, the World of Warcraft player base is undeniably shrinking and it's easy to connect the dots. Get children conversant with the Alliance vs Horde dynamic and money will surely follow.

Blizzard Entertainment has announced that a children's book based on World of Warcraft is in the works. Called "Snowfight", the book will be available for preorder in the near future and fans will be able to purchase a copy at this year's Blizzcon (and after, of course).

When you consider that the games in the Warcraft franchise come with a PEGI 12 rating it's worth thinking about why Blizzard is producing content for a far younger audience than can (or should) be playing its game. One potential explanation is the cynical "indoctrination of the young with a view to future audience acquisition". Although subscriber figures are still healthy, the World of Warcraft player base is undeniably shrinking and it's easy to connect the dots. Get children conversant with the Alliance vs Horde dynamic and money will surely follow.